Dawn's Blog

This is a picture of the front of my fridge. This is the logo of Haier brand, which makes the "high-quality" home appliances here in China. It makes me chuckle just a bit every time I see it.  I really wish I could have been at the marketing meeting where they came up with this logo.  It has the trademarks of most marketing strategies: smiling people, bright colors, ice cream, and a lack of clothing. But what exactly is this picture trying to convey?  Maybe a poll is in order.